The phony health craze that inspired hypnotism

27-Yan, 2021
491 623 Ko‘rishlar soni

In the 1780s, a charismatic healer caused a stir in Paris.
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Scientific progress in the 18th century in Europe, a period known as the “Age of Enlightenment,” was demystifying the universe with breakthroughs in chemistry, physics, and philosophy. But medical practices were still relying on centuries-old treatments, like leeching and bloodletting, which were painful and often ineffective. So when Franz Anton Mesmer, a charismatic physician from Vienna, began “healing” people in Paris using an alternative therapeutic practice he called “animal magnetism,” it got a lot of attention.
Mesmer claimed that an invisible magnetic fluid was the life force that connected all things and that he had the power to regulate it to restore health in his patients. He was a celebrity figure until the King of France, Louis XVI, commissioned a group of leading scientists to investigate his methods in 1784.
Benjamin Franklin headed the commission, and they debunked the existence of the magnetic fluid in the first-known blind experiment. Mesmer was ruined, but “mesmerism” didn’t end there. The report also acknowledged that Mesmer’s methods were making his patients feel better, which they attributed to the power of the human imagination. This experiment ultimately laid the groundwork for our understanding of the placebo effect and inspired an evolution of Mesmer’s practice into something more recognizable today: hypnotism.
Further reading:
Mesmerising Science: The Franklin Commission and the Modern Clinical Trial, by Urte Laukaityte
Franz Anton Mesmer and the Rise and Fall of Animal Magnetism, by Doug Lanska
Note: The headline on this piece has been updated. Previous headline: Hypnotism evolved from a phony health craze is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out
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  • Why do I feel that in the future they will rightfully say the same about 2021: the technological progress was amazing and seemed like magic, while medicine was still largely stuck in the past.

    AlexaOrchidAlexaOrchidKun oldin
  • Mesmer's discovery: the placebo effect is some really powerful stuff.

    Lauren ConradLauren ConradKun oldin
  • The free powder covalently advise because rose ethnically scold unlike a incompetent shrine. wide-eyed, brawny gum

    Sara OlmsteadSara Olmstead3 kun oldin
  • """""""Mesmerizing"""""" GET IT

    Marcus CrouchMarcus Crouch7 kun oldin
    • Yes, his name is the origin of that word.

      CurryKingWurstCurryKingWurst15 soat oldin
  • Great work 👏🏻

    Carlos FloresCarlos Flores11 kun oldin
  • Sounds like most of his patients were a case of sexually frustrated , house restricted women with lots of money and free time to spare on fun lil adventures such as joining a cult lol

    xenovorexenovore18 kun oldin
  • The knowing hill extragingivally file because gear crucially like apropos a superficial dimple. unwieldy, brief drain

    Collin GilbreathCollin Gilbreath21 kun oldin
  • 🍔🍟🧂🥧🥄☕ It's all in the food ..

    our values are testedour values are tested24 kun oldin
  • Do a video on chiropractic "medicine"

    Duncan William GibbonsDuncan William GibbonsOy oldin
  • Man may have discovered the placebo effect

    Rodrigo TassaraRodrigo TassaraOy oldin
  • Very interesting. Curiously i never had heard about this before!

    Isabela OliveiraIsabela OliveiraOy oldin
  • Urte is super hot

    Lawrence GoldfoxLawrence GoldfoxOy oldin
  • The power of persuasion = hypnotism

    physicalsphysicalsOy oldin
  • Comment

    jumpmaxb23jumpmaxb23Oy oldin
  • Great video

    Aly pixarAly pixarOy oldin
  • Beautiful video, thanks for sharing. Wishing you a wonderful week!

    Brain FM - Music for Relaxation and Stress ReliefBrain FM - Music for Relaxation and Stress ReliefOy oldin
  • Lol “Ok.”

    K REAL [yes it is] BETA 創造的なK REAL [yes it is] BETA 創造的なOy oldin
  • I guess you can say his act was Mesmer-izing.

    K REAL [yes it is] BETA 創造的なK REAL [yes it is] BETA 創造的なOy oldin
    • Yes, his name is the origin of that word.

      CurryKingWurstCurryKingWurst15 soat oldin
  • The new age is older than i thought

    Ramieverse !Ramieverse !Oy oldin
  • Ehh, I mean, a lot of problems in the mind and body are a result of energy(chi) not being able to flow properly. He wasn’t wrong about that...

    SomeoneSomeoneOy oldin
  • If anyone has magnetic power it's Allen Rickman

    Jenny MartinJenny MartinOy oldin
  • Meanwhile I was mesmerized by Urte Laukaityte 1:36

    M RadianM RadianOy oldin
  • Now it’s called “Reiki”! How history repeats itself....

    Gabriel CGabriel COy oldin
  • 1783 ? Not if dedalos has something to say about it. :D

    Sleeping_giant ΚSleeping_giant ΚOy oldin
  • From Severus Snape to Anton Mesmer.

    Anubrata BitAnubrata BitOy oldin
  • From Severus Snape to Anton Mesmer.

    Anubrata BitAnubrata BitOy oldin
  • Soooo basically they were being mesmerized. *shocked Pikachu face*

    Neytiri ChantéNeytiri ChantéOy oldin
  • A total sham which is discredited and debunked in Europe? ==> finds new fan base in the USA 👌

    KaritKtanaKaritKtanaOy oldin
  • wonder if his methods included sessions where he went full Rasputin on people if you know what I mean.

    Nitin 55Nitin 55Oy oldin
  • In India, This practice is still popular.

    ajaybir singhajaybir singhOy oldin
  • does anyone know the name of the music at the begining of the video 0:00

    Fahiz FarhanFahiz FarhanOy oldin
  • All Hail Mesmer there will always be people stopping u

    Praveen PPraveen POy oldin
  • Someone should do these tests for Gwyneth Paltrow's GOOP nonsense.

    thebatonmasterthebatonmaster2 oy oldin
  • Valio Urtei!🇱🇹

    Gintautė JuciūtėGintautė Juciūtė2 oy oldin
  •’s created by all living things. it surrounds us. it penetrates us. it binds the galaxy together.

    Darth VirginDarth Virgin2 oy oldin
  • would love a follow up episode about how eastern practices like chi and reiki tie into this!

    Zoë MattioliZoë Mattioli2 oy oldin
  • 3:57 Does this Glass Armonica tune have a name?

    JustasJustas2 oy oldin
  • Always a channel that I look upto when I need something to be explained in a very clear, crisp and intresting medium. Vox certainly rocks!

    Sagnik BiswasSagnik Biswas2 oy oldin
  • Waiting for the day when that so-called alternative medicine and religious exorcism get exposed, but until now, would you like holy water with a dipped cross in it dear sir, it keeps demons away.

    ElivintureElivinture2 oy oldin
  • Why is the letter s written as a letter that looks like an f in the old texts used in this video??

    socialist welfare thiefsocialist welfare thief2 oy oldin
  • ❤️

    Nikhil RudraNikhil Rudra2 oy oldin
  • This guy can be a promonent figure in physcology

    Calvino KristantoCalvino Kristanto2 oy oldin
  • ~!@~covid-19 originated in the United States. Two virus leaks occurred in the Fort Detrick Biolab in the U.S. in 2019, and the United States virus infected the world.

    Entao LuEntao Lu2 oy oldin
    • No one asked

      mahi tahmidmahi tahmidOy oldin
  • the glass harmonica sounds like a minecraft background

    Gaming chairGaming chair2 oy oldin
  • She is so beautiful, i wanna marry her.

    周闻达周闻达2 oy oldin
  • Mesmerized😊

    Kamran SherKamran Sher2 oy oldin
  • The funny part, this is really not that long ago.

    M BrontëM Brontë2 oy oldin
  • when it come to medicine, people back in old day though it was witchcraft and worry it will make their soul cover in darkest due to got cure by using black magic even all those medicine can just be found outside their house.

  • love you guys! but I wish you didn't keep adding in more adverts....4 is a lot for this.

    Bobby EcclesBobby Eccles2 oy oldin
  • Sounds a lot like most of the "alternative medicine" that is popular today.

    David FortierDavid Fortier2 oy oldin
  • Pak ang isap nenen mak ang

    mohamad faridzuan mohamad nazrimohamad faridzuan mohamad nazri2 oy oldin
  • Buto pak ang

    mohamad faridzuan mohamad nazrimohamad faridzuan mohamad nazri2 oy oldin
  • This is like a Benjamin Franklin side mission

    Brendan PodvoraBrendan Podvora2 oy oldin
  • Why does Alan Rickman in the film "Mesmer" kind of giving a foreshadowing to his future as a potion professor?

    Lei MañaleLei Mañale2 oy oldin
  • I'm mesmerised.

    chatTil englishchatTil english2 oy oldin
  • nah man..humans "left the ground" way before that with another type of gas.........

    Raoul SimonRaoul Simon2 oy oldin
  • Myanmar Miltary Coup of 2021, will you make a video about that if we have enough infos about it?

    Wheel erWheel er2 oy oldin
  • hi sir, can you made a video about ASEAN please and how it can affect global economy?

    AnblueAnblue2 oy oldin
  • Honestly, the thing I'm taking from this video is the existence of a "glass armonica". Holy heck that thing is neat. Go check it out if you haven't. They're about $8,000 new.

    remghoostremghoost2 oy oldin
  • 1:34 can't find her any where in Instagram, fb !!

    Arsalan KhanArsalan Khan2 oy oldin
  • Does anyone have laukaityte Instagram

    Arsalan KhanArsalan Khan2 oy oldin
  • Tell you what is mesmerising, Urte Laukaityte.

    Menwith FilmsMenwith Films2 oy oldin
  • OwO

    5uperM5uperM2 oy oldin
  • I wonder if that was what Michael Jackson was doing in the smooth criminal video

    Craig BrownCraig Brown2 oy oldin
  • Religion/praying is the placebo effect in its greatest form...

    Seth DeeganSeth Deegan2 oy oldin
  • Wwwooowwww

    Ana ClaraAna Clara2 oy oldin
  • the name Urte Laulaityte is mesmerising

    Michael LMPMichael LMP2 oy oldin
  • Reminds me of the people on IG getting IV drips after partying or the whole oxygen bar craze that existed for a while

    kosherkosher2 oy oldin
  • And now, 2021, people are freaking out over 5G *It's evolving, just backwards*

    I'm A FanI'm A Fan2 oy oldin
    • @Mark Gonzalez I'm not sure if you heard but there have been a myriad of conspiracy theories around 5G, including some that say 5G creates cancer, it will be used by governments to hypnotise the public and probably most infamously it is linked to the growth and spread of SARS-Cov2

      Schismatic SciSchismatic Sci2 oy oldin
    • Freaking out like excited or scared? And if scared why?

      Mark GonzalezMark Gonzalez2 oy oldin
  • Explained videos are the best by you guys..!

    Cyber CodmCyber Codm2 oy oldin
  • Shout out to all Lithuanias happy to see one of ours make it. 🇱🇹 🥰

    72vince2772vince272 oy oldin
  • пиписька

    EMDELEMDEL2 oy oldin
  • ;)

    JimmyNeutron7JimmyNeutron72 oy oldin
  • Can you guys do a video on the 🇨 🇷 🇦 🇿 🇾  🇧 🇴 🇦 🇷 🇩  or 🇲 🇺 🇷 🇩 🇪 🇷  🇧 🇴 🇦 🇷 🇩 shown in movies and shows. Its origin and use etc...

    Danew MeDanew Me2 oy oldin
  • it’s basically energy work.

    Amie AlisonAmie Alison2 oy oldin
  • So this Mesmor guy is the indirect father of psychology eh? If his ideas were turned into hypnotism and hypnotism is what Charcot used in France, and Charcot's hypnotism inspired Frued... Boom. Animal magnetism indirectly lead to modern psychology

    Stuart ScottStuart Scott2 oy oldin
  • Now you need a follow-up video on hypnotism considering there are actual accredited training programs for medical hypnotists. Is it real? Does it work? Can we self-hypnotize and get results? Leeches are back as a bona fide treatment. They are the best treatment possible for cleaning of infected wounds, and way better than anything our technology and wizardry can accomplish.

    Najeeb SheikhNajeeb Sheikh2 oy oldin
  • Mesmerized!

    Magnus FribergMagnus Friberg2 oy oldin
  • Dogecoin 🚀🚀🚀🛫🛫🛫🤑🤑

    MichaelMichael2 oy oldin
  • Just imagine if this was a women and how quickly they would have called her a witch

    romypepperromypepper2 oy oldin
  • I’m pretty sure leeching actually works

    dripdrip2 oy oldin
  • Please make a video on the 26th January riots in Delhi

    S K LakhotiaS K Lakhotia2 oy oldin
  • I thought Etienne Cullvillers coined hypnotism

    dub88accdub88acc2 oy oldin
  • Great intro! Where s the rest of the story

    soklamonsoklamon2 oy oldin
  • If you switch his word fluid with magnetic energy then it would make a lot of sense.

    Ali Raza PirAli Raza Pir2 oy oldin
  • Anyone who does energywork today (Reiki, Polarity, Therapeutic Touch, etc.) has to absorb this video.

    CronkitePercussionCronkitePercussion2 oy oldin
  • Mesmerizing!

    David McCoulDavid McCoul2 oy oldin
  • Don't be so gullible, McFly.

    END!END!2 oy oldin
  • The acoustic copper phenotypically point because server specially greet past a abortive expert. calm, ultra beech

    b fontb font2 oy oldin
  • “Stoppages were found most often in the lower abdomen and thigh, especially in women patients” oh Mesmer, you sly dog

    ApocolocyntosisApocolocyntosis2 oy oldin
    • Yeah, I heard that and was like “so 100% this guy is molesting people right?”

      Eamon MulhollandEamon Mulholland20 kun oldin
  • how is no one mentioning the exceptionally beautiful PhD candidate? :)

    MammadoooMammadooo2 oy oldin
  • There’s a movie on this (Mesmer 1994) starring Alan Rickman that’s free on youtube and it’s pretty awesome

    felicity felicisfelicity felicis2 oy oldin
    • Dear friend, thank you for the suggestion.

      Pedro CastilhosPedro Castilhos2 oy oldin
  • 1:35 midi-chlordans are a microscopic life-form that resides within all living cell they live inside

    Alex MurrellAlex Murrell2 oy oldin
  • WAIT!!! Is that why it's called.... "mesmerized"? 😲

    jolojolo2 oy oldin
  • Now that Great big story quit I hope these guys do as good as GBS did.

    PlushBoyotPlushBoyot2 oy oldin
  • I bet Antivaxxers would rather do this than have a needle stuck in their arm.

    Jessie BlosserJessie Blosser2 oy oldin
  • Is that where we get the word mesmerise?

    E OlayE Olay2 oy oldin
  • So it's basically what shamanism is about.

    Veronica Abbott CazaresVeronica Abbott Cazares2 oy oldin
  • for my taste, this is one of the best and most important video essays I've ever seen. 10/10 Vox, great work

    Matthieu RhéaumeMatthieu Rhéaume2 oy oldin
  • Wow. This is awesome.

    I. N StellaI. N Stella2 oy oldin